Brand Build Skills for Claude

A complete, opinionated library of Claude Skills covering the full lifecycle of building, launching, running, and growing a brand and a website.

103 stack-agnostic skills covering brand, design, content, SEO, dev, ops, growth, and research. Includes an Ahrefs MCP-powered SEO audit suite. Use them on Next.js, WordPress, Shopify, Webflow, plain HTML, or anything else.

Featured in awesome-claude-skills under Business & Marketing.

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Install in Claude Code

Add the marketplace, then install the plugin you want:

/plugin marketplace add rampstackco/claude-skills

# full catalog (103 skills)
/plugin install rampstack-skills@rampstack

# focused subsets
/plugin install rampstack-starter@rampstack
/plugin install rampstack-seo@rampstack
/plugin install rampstack-pm@rampstack

Prefer a lighter marketplace that lists only the curated subsets (no full catalog)? Add rampstackco/plugins instead and install the same three plugins from there:

/plugin marketplace add rampstackco/plugins
/plugin install rampstack-starter@rampstack

Skills load on demand: each contributes roughly its name and description until Claude needs it.

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Table of contents

• What are Claude Skills?

• What is in this library

• Featured skills

• See it in action

• Logo design in action

• Reference build in action

• Getting started

• Quick example

• How they compose

• How the catalog connects

• Surfaces

• The 103-skill catalog

• Recommended MCPs

• Authoring conventions

• Repository structure

• Trust and security

• Contributing

• Acknowledgments

• Resources

• License

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What are Claude Skills?

Claude Skills are reusable capability packages that teach Claude how to handle a specific kind of task with a consistent framework, vocabulary, and output format. Each skill is a folder containing a SKILL.md (instructions plus YAML metadata) and optional reference files (templates, checklists, worked examples). Claude loads a skill automatically when a user request matches the skill's description.

Skills work across Claude.ai, Claude Code, and the Anthropic API. Once you write a skill, it is portable across all three.

For the official deep dive, see Anthropic's Agent Skills documentation.

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What is in this library

This is not a curated list of other people's skills. It is a single, opinionated library where every skill follows the same structure and conventions, so the skills compose cleanly across a real project lifecycle.

What you get:

• 103 skills across 16 categories, every one with a complete SKILL.md and at least one reference file

• 490 reference files (templates, checklists, decision matrices, worked examples)

• Stack-agnostic. Works on any web stack. The only named-tool exception is the SEO audit suite, which assumes the Ahrefs MCP.

• Future-proof. Principles over tools. Stable concepts over trending techniques. References to durable specs (W3C, WHATWG, Schema.org, MDN, NN/g, WCAG) over content that ages with each algorithm update.

• Uniform structure. Every skill uses the same section order, the same tone, and the same authoring conventions. Predictable in, predictable out.

• Composable. Skills reference each other. creative-brief points to brand-voice. incident-response points to monitoring-and-alerting. Each skill's "When NOT to use" tells you which sibling fits your adjacent work.

Highlight categories: brand strategy and identity, design systems, content production with full Tier 1 and Tier 2 coverage, full SEO suite (foundation plus Ahrefs MCP-powered audit suite), product management with experimentation and gap-closing tracks, growth tooling for interactive web tools, paid media discipline, frontend dev and accessibility, performance and QA, launch and incident ops, UX research, plus a meta-skill that teaches you to write your own.

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Featured skills

Six entry-point skills, one per audience track. Run any of these standalone, or compose them with the rest of the catalog.

Skill	What it does
creative-direction (Brand and creative)	Four-axis brief (tone, aesthetic, audience, sensory ambition) that gives every downstream skill a coherent direction
experiment-design (PM, experimentation)	From hypothesis to decision: sample size, duration, segment analysis, and the failure modes that produce wrong shipping calls
feature-launch-playbook (PM, gap-closing)	The discipline of launching a feature well: positioning, internal alignment, customer comms, enablement, rollout, monitoring
pillar-content-architecture (Content)	Hub-and-cluster topical authority: pillar selection, cluster planning, internal linking, refresh discipline
landing-page-copy (Marketing)	Landing pages, sales pages, hero-to-CTA flow with copy that converts
funnel-flow-architecture (Growth tooling)	Cross-tool conversion flows architected to match the audience and the funnel stage

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