claude-skills-founder
emotixco · emotixco/claude-skills-founder
Delivers Claude Code skills for startup founders to validate ideas, conduct competitor analysis, build product briefs, and create pitch decks.
Claude Code skills for startup founders — product briefs, competitor analysis, pricing strategy, pitch decks, and GTM plans from your terminal
Preview
What you can do with it
- Stress-test a startup idea with a 7-dimension scorecard before building.
- Generate a structured product brief from a single sentence idea.
- Develop a comprehensive go-to-market plan, from pre-launch to 90-day growth.
Safety check
No risky patterns found in the files we scanned.
Automated scan of the repo files. Always review code you run.
From the README
Startup strategy from your terminal. Not another dev tool.
Skills · Install · Usage · Examples · Philosophy · Contributing
[!NOTE] Most Claude Code skill packs are developer tools: code review, git workflows, security audits. This one is for the founder sitting in a repo at 2am, trying to figure out if their idea is worth building.
We built these at Emotix while running our own startup. They encode the frameworks, questions, and patterns we wish we had on day one.
Skills
Validation and research
| Command | What it does |
|---|---|
/validate-idea | Stress-test with 7-dimension scorecard |
/product-brief | Structured brief from one sentence |
/competitor-matrix | Feature comparison + positioning gaps |
/persona-gen | 3 personas with priority matrix |
/user-interviews | Mom Test script + analysis framework |
Strategy and growth
| Command | What it does |
|---|---|
/mvp-scope | Ruthless feature triage |
/pricing-strategy | Tiers, unit economics, psychology |
/go-to-market | Pre-launch to 90-day growth plan |
/landing-page | Conversion copy, section by section |
/email-sequence | Onboarding emails, ready to send |
Fundraising and metrics
| Command | What it does |
|---|---|
/pitch-deck | 12-slide outline with per-slide content |
/fundraise-prep | Readiness assessment + investor targeting + 12-week timeline |
/metrics-dashboard | The 5 metrics that actually matter at your stage |
Every skill takes plain-language input and returns scorecards, tables, and checklists you can act on.
Skills that build on each other
Each skill saves its output to a founder/ folder in your project and reads what earlier skills saved. Run /founder:competitor-matrix once, and /founder:pricing-strategy and /founder:pitch-deck reuse its sourced competitor prices instead of starting over.
founder/
├── facts.md # what you told the skills: stage, metrics, team, the raise
├── validate-idea.md
├── competitor-matrix.md
├── pricing-strategy.md
└── ...
Commit the folder to keep a history of how your thinking changed, or add it to .gitignore to keep it private.
Facts about the outside world, such as competitor prices, funding rounds, market sizes, and benchmarks, come with a source link. When a skill can't find one, it says "Estimate" or "Not found" instead of guessing. Your own metrics, customer quotes, and testimonials are never invented: missing ones show up as [placeholders] for you to fill in.
Install
Option 1: plugin (recommended)
Inside Claude Code:
/plugin marketplace add emotixco/claude-skills-founder
/plugin install founder@emotix
Skills become available as /founder:validate-idea, /founder:pricing-strategy, and so on. Update later with /plugin marketplace update emotix. The skill descriptions add about 1,100 tokens to each session. A skill's full instructions load only when you run it.
Option 2: clone (update with git pull)
git clone https://github.com/emotixco/claude-skills-founder.git ~/.claude/skills/founder
Claude Code loads the folder as a plugin on the next session, with the same /founder: names. To update:
git -C ~/.claude/skills/founder pull
Upgrading from v1
v1 installed flat files into .claude/commands/founder/. Delete that folder (or the symlink, if you used the v1 symlink option) before installing v2, or you will see every skill twice. It is either ~/.claude/commands/founder or .claude/commands/founder inside the project where you installed it.
Usage
Open Claude Code and type any skill with your context:
> /founder:validate-idea An AI tool that analyzes pitch decks and gives investor-perspective feedback
> /founder:competitor-matrix Project management tools for solo founders (not teams)
> /founder:pricing-strategy B2B SaaS for restaurant inventory, targeting independent restaurants with 1-3 locations
> /founder:pitch-deck Pre-seed raise, $500K, AI competitor analysis for founders, 200 beta users, $2K MRR
Run a skill with no input and it asks for what it needs.
[!TIP] Be as specific as possible. Include your stage, metrics, constraints, and what you've already tried. Facts you give once are saved to
founder/facts.md, so you don't have to repeat them.
Examples
examples/restaurant-inventory/ has unedited output from three skills run in sequence on one idea, including the founder/ files they wrote. Read it before installing to see what you get.
evals/ tests the plugin against plain Claude with claude plugin eval. The latest results, including the cases where the plugin made no difference, are in evals/README.md.
What each skill produces
/validate-idea · the first skill you should run
Scores your idea on 7 dimensions (problem severity, market size, willingness to pay, competition gap, distribution, timing, founder fit) and gives a verdict: build, pivot, or kill.
Includes 3 specific validation experiments you can run in under 2 weeks for under $200.
/product-brief · from idea to structured document
Turns a one-sentence idea into a structured brief: problem statement, target audience with personas, value proposition, MVP features (exactly 5-7), success metrics with 90-day targets, risk assessment, and GTM snapshot.
/competitor-matrix · know your market
Researches 5-8 competitors on the web and builds a feature comparison table, with a source link for every price and funding round. Finds positioning gaps no one is filling